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Do Content Writers Really Need to Think about SEO

It is a fact that creative writing professionals have a never-ending appetite for writing tips and advice.

How can you add more texture and color to your writing? In need of more impactful storytelling techniques? Their questions can trigger endless discussions.

But how about elements such as conversion and copywriting? That aspect can really divide people up. Many writers would want to acquire those killer skills, however, were never comfortable with them.

There is this specific topic though, that makes many gifted creative professionals throw up a little. Do you want to know what it is? It’s SEO copywriting, the fine art of writing web content for it to be found easily on Google and other search engines.

Do you want to be a good SEO copywriter? Well, it’s impossible to turn into a qualified seo specialist overnight. Getting comfortable with the basics can take some time.

Want to learn a few things about SEO? Here are some SEO myths that you should know.

  1. Search engine optimization (SEO) is all about is about stuffing your content with keywords.

Some individuals with an outdated understanding of the SEO concept thinks that it’s okay to overuse keywords. The truth is, keyword stuffing is no longer acceptable. Today, keywords matter a lot in every SEO strategy, simply because keywords matter to humans. Your keywords are just words people type in to find out more about your content. Moreover, they help search engines understand what your posts are all about. Just use a specific, conversational tone in your blog writing, and don’t let your keywords distract your readers.

  1. You can face the “duplicate content penalty” when you publishing identical content in different web pages.  

Are you scraping web content that another blogger? Are planning on using identical posts on different websites to create an illusion of authentic links? Well, that can make Google and other search engines hate you.

Google and other search engines clearly don’t want to display 3 or 4 copies of the exact posts on search engine results pages.  Your post can only show up once, and you would want it to display that version that was published in your own blog or website.

If you want to syndicate your post somewhere else, or if you have the same content in multiple pages of your website, you can just add a canonical tag. By doing this, you can let Google and other search engines know which one is the official version.

Repurposing website content is another valuable approach in increasing a post’s effectiveness. Just remember this smart practice: publish the article on your own website first, and then wait a few days or weeks before you syndicating it.

  1. Your blog article has to contain a specific number of words to work for SEO.

It is true that the longer your content is, the better it can rank in search engines. Don’t get so caught up in strict character counts because you might miss the entire point. The point is, you need to make your content compelling, interesting and useful. Just write thoroughly and intelligently about your topic. This is wisest way to utilize your SEO strategy.

Big search engine optimization myths?

The biggest issue that underlies of all the aforementioned small myths? That is, you need to prioritize keywords and your overall SEO strategy over your readers to be able to get good ranking.

Truth is, you should write for your readers first. Then, you can tweak your post so that Google and other search engines can understand what you writing about.

SEO is not a well-loved topic amongst writers. It’s not clearly designed for writers, but trust me, it’s possible to delve into its technicalities while still being passionate and creative.

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