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5 Ways to Improve Your SEO Strategy in 2018

Are you looking for key techniques to further improve your website’s SEO strategy? Algorithm constantly changes, so it can be very overwhelming to stay up-to-date on digital marketing industry.

There are helpful approaches you can implement to improve your search engine ranking and online visibility straight away. Thus, can help you to be ranked in the top search engine marketing. Here are 5 SEO best practices that will surely amplify your SEO initiatives.

Compose compelling headlines to improve your CTRs.

Your headline gives the first impression to your visitors. It is the key factor that determines whether visitors will click or not. Take the time to compose the catchiest headline. This is crucial in getting users engage with your website content.

You can also use helpful tools, platforms and plugins that can give you reliable insights. Will your headline foster engagement?  How would it perform on all social media platforms? You may want to delete or add words for better results.

Produce more interactive content. Use it to your advantage.

Create more interactive posts to increase dwell-time. Interactive content, such as surveys, quizzes, polls, videos infographics and assessments, are crucial assets to your SEO and content marketing strategy. They can keep your readers on your website longer, thereby improving user experience.

Remember, the more visitors stay on your website pages, the more it alerts Google and other search engines that your posts are indeed relevant and valuable. It means you are giving what your audience is looking for.

Make sure that your website is mobile-ready.

More and more people are using their mobile phones to browse web pages every day. In fact, Search Engine Land reports that almost 60% of Google searches now take place on mobile phones.

This is the reason why your website needs to be mobile-ready. Make sure that your website or blog is mobile-friendly and easy to navigate, to be able to engage with your audience.

Take into consideration your page load speed, and of course navigation. Readers should be able to see the information they need as soon as possible. Formatting is the key ingredient that can impact user-experience and SEO.

Produce long-form, keyword-rich content.

A piece of long-form content that is keyword-rich enables someone to delve deeper into more interesting content topics. It provides readers with a vast wealth of information. Cool, right? Publishing comprehensive content can help your audience get the details they need in just one post. Moreover, this gives you the opportunity to add your LSI and primary keywords and rank better.

Always encourage your visitors to engage.

Encourage your website visitors to comment on your blog posts. This is one of the best ways to improve your SEO and content strategy. Online communities can help a lot in improving your rankings. When your readers engage, that’s when you know that they are reading your content.

How to encourage engagement? Include catchy, strong call-to-action statements in your posts. Encourage them to share their thoughts. Ask open-ended questions, and give them a chance to ask you some industry-related questions.

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